The success of any business on the Internet has to do with determination and search engine optimization practices that really work. If you want to be found online, specifically by people using a search engine like Google, proper search engine optimization must be conducted on your site. Getting it right is imperative. Proper SEO techniques are easy to find – there are literally thousands of articles on this very topic. In this article, we teach you what not to do.
Hopefully by avoiding these mistakes you will save yourself some time and only move forward in terms of your success.
The first place to begin is writing content for search engine spiders to find. You already know how important it is to write your content and copy for your readers. One of the many mistakes that Internet Marketers tend to make is creating articles for the readers, and then adding blocks of keyword stuffed text toward the bottom of the article. They do this in the hopes of grabbing the attention of the search engine spiders. They could also shove links in.
When spiders find this, they automatically will know that you have keyword stuffed your page. Unless you want your rankings to suffer, don’t do this ever! One thing that is interesting about Google now is they look for a 404 page when there is a problem with a page being called up. Remember we are trying to help you reduce your mistakes regarding SEO, so find the information you need to make this page. When you let your non-existent pages sit on those other codes, it tells Google that you aren’t paying attention to your site. You always want to make the best impression with Google’s algorithm, so just make it and it will be done. You never want to have a 301 error displayed, so the 404 page will be much better to have.
Anyone that visits your site, a potential customer, should relate with the content. This is true both in content and in keyword choices. Most people that visit your site will not be fluent with “insider” jargon so keep it to a minimum. Never target your website with terms that only industry insiders would understand – SEO should target keyword terms that everyone knows. The language that you use on your website (and target for SEO) should only target words to potential clients would use every day. Only use keywords that these people would use. Your page ranking will thank you for it. local seo
Search engine optimization can be done in a variety of ways, some of which we have discussed in this article. More than likely, you already knew how to do this. Now you should know what not to do, as well as what you should be doing. Once you have implemented the strategies in this article, you will have more time to do things that will lead to success in your business. Making unnecessary mistakes is what you need to avoid.