Having an effective web design for your site is extremely important if you’re looking out to make a good impression on your target audience. People that visit your website the first time will tend to judge it based on the how it’s designed; other factors such as the content and the sales message of your site will come later. If you adhere to the suggestions below, you won’t go wrong when it comes to designing your website in an appealing and professional manner.
Usability is extremely important especially as it concerns what you do with the navigation design. When you organize the navigation during the process will definitely be reflected in the finished site.
The navigation has to be easy to see but also not overbearing so it jumps out of the page. How easy and intuitive your navigation is will affect the area known as usability, and that is something every site has to get right. When your navigation is crooked, your overall site’s design tends to look broken, which doesn’t give a good impression to your visitors.
Usually all site designs automatically place the homepage link right at the top and usually under the header.
Avoid using an image graphic and assuming people will hover over it to discover it is a link. Not including this on each page will just confuse your visitors as they search around a way to go back to the homepage. If you lack consistency with link placement, people probably will get the feeling the site is unprofessional. Just about always if you see a logo up top, and it is also a link – it is a way to click back to the main page.
Websites these days are more about having design around the content, rather than the other way round. A site that makes heavy use of Flash animation always makes us think the designer, or the webmaster, is just trying to impress people. Flash can be very distracting, but if there is not a lot of written content then it could be all right to use.
Flash can slow a site down tremendously, so if you are not familiar with speed optimization you should be careful. If you really do want to use flash on your homepage, then make sure you have a link to an individual HTML page where your content is listed out. There are a lot of people who prefer to avoid dealing with Flash completely on webpages, so the external link to content may be a good idea. We think most web designers are never totally happy with their work because they always see things they want to improve upon. On the other hand, there is the saying that if it is not broke, then don’t fix it.